Cookie Notice

CALIFORNIA MILK ADVISORY BOARD – COOKIE NOTICE

Last Updated: July 23, 2024

This Cookie Notice explains how the California Milk Producers Advisory Board (“CMAB”, "we", "us", and "ours") use cookies and similar technologies to recognise you when you visit our website at www.realcaliforniamilk.com, or other sites that link to our privacy policy (collectively, "Site") or use any applications and related services and communications when you interact with us (collectively, referred to as the "Services"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

We use both "session ID cookies" and "persistent cookies". Session ID cookies are used to store information while a user is logged into the Services and expire when the user closes his/her browser. Persistent cookie are used to make tasks like logging into the Services easier for returning users by remember a user's login information. Persistent cookies stay on a user's hard drive from one session to the next.

Cookies set by the website owner (in this case, CMAB) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third party features or functionality to be provided on or through the Site (e.g., like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Site, collect information for record keeping purposes and to make it easier to navigate the Services. Third parties serve cookies through our Site for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first-party and third-party cookies served through our Site and the purposes they perform are described in the table below:

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Site or opened an e-mail that we have sent them. This allows us, for example, to count visitors, to monitor how users navigate the Services, to count how many emails that were sent were actually opened or to count how many particular articles or links were actually viewed. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

HTML5

We use HTML5 in some of our applications, including in our mobile website for the iPhone or iPad. HTML5 has browser web storage that does not rely on traditional browser cookies. HTML5 cookies are not stored in a browser "cookies" file and can be used to track users across websites. To our knowledge there is currently no known way for a user of a mobile device to remove HTML5 tracking and storage.

Embedded Scripts

An embedded script is programming code that is designed to collect information about your interactions with the Services such as the links you click on. The code is temporarily downloaded onto your device used to access Services from our web server or a third-party service provider, is active only while you are connected to the Services and is deactivated or deleted thereafter.

E-tags/cache browsers/web logs

Like most standard website servers, we log IP addresses (a unique number assigned to every computer on the internet) and device identification in order to improve security, analyze trends and administer the Services. We may track your movement within the Services, the pages from which you were referred, access times and browser types. This information may include the browser you are using, the internet address from which you linked to our Services, the operating system of your computer, the unique IP address of the computer of device identification from the mobile device that you used to access our Services and usage and browsing habits. We use this information in to gauge the effectiveness, usage, and popularity of our Services, track information for statistical purposes, help diagnose and troubleshoot server malfunctions, analyse trends, track user movement in the aggregate, and gather broad demographic information. We may also use individual information we collect through web logs to send you targeted offers and other communications.

Do you serve targeted advertising?

We may use Tracking Technologies to collect information about your use of the Services and other third-party websites in order to serve more targeted advertising to you. To serve our ads, we use a variety of third-party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others. These third parties may use Tracking Technologies to send directly to your device the advertisements and links that appear on the Services. They automatically receive your device identifier when this happens. Their tools may also limit the number of times you see the same advert and help measure the effectiveness of our advertising campaigns.

These third parties may also use information gathered from your use of the Services to serve targeted, interest based advertisements to you on third party websites and applications. Third parties may serve cookies or Tracking Technologies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. Please note as this opt out is cookie based it will only affect the specific browser or device on which the opt out is applied.

Some of the advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt-out of ad targeting from member companies. If you opt out of receiving targeted ads in this manner, you will continue to receive advertising messages, but they will not be customized to you based on your use of the Services and third party sites.

If you would like more information about advertisers’ use of tracking technologies and about your option not to accept these cookies, you can go to www.networkadvertising.org. If you would like to learn more about how interest-based information is collected and to know your choices about not having information used in this manner, you can go to www.aboutads.info. Some newer mobile device operating systems allow you to limit the use of information to deliver interest-based advertising in mobile applications. You can check the settings on your mobile device for such options in your mobile devices’ operating system. Alternatively, you may wish to download the TrustE mobile application and/or the Digital Alliance “App Choices” mobile application and follow the instructions provided.

If you would like to find out more information, please visit www.aboutads.info/choices/ or www.youronlinechoices.com.

How often will you update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions, comments or concerns about this Privacy Policy or our privacy practices email us at AskRealCaliforniaMilk@cmab.net or write to us at CMAB, 2156 W. Grant Line Road, Suite 100, Tracy, CA 95377.